Dubai’s biggest jewellery sale: Save up to 85% for 2 days only!

Over 45 brands join DSF flash sale on select diamond and pearl jewellery

Dubai sale
Caption: Get up to 85% off on diamond and pearl jewellery in Dubai during the 2-day DSF Flash Sale, featuring over 45 top brands.
Source: Supplied

Dubai’s iconic status as the “City of Gold” is shining brighter than ever this New Year.

The Dubai Jewellery Group (DJG) is rolling out a spectacular Flash Sale, offering massive discounts of 55% to 85% on select diamond and pearl jewellery.

Mark your calendars for January 4 and 5, 2025, as this exclusive two-day event is part of the grand 30th Dubai Shopping Festival (DSF).

Unmissable 2-day sale

Over 45 of the city’s leading jewellery brands and 100 outlets are participating in this unique sale. Renowned names like Kanz, Liali, Meena Jewellers, Siroya Jewellers, Sky Jewellery, and Popley Kewalram Jewellers, among others, are bringing an exclusive collection of luxurious designs to shoppers.

Whether you're seeking a timeless diamond ring or an elegant pearl necklace, this is the perfect opportunity to add sparkle to your jewellery collection at unbeatable prices.

Laila Suhail, Board Member and Chairperson of DJG’s Marketing Committee, shared, “We are delighted to present the Jewellery Flash Sale as part of the 30th edition of the Dubai Shopping Festival. It’s our way of giving back to the community while celebrating Dubai as the global capital of gold and jewellery.”

Dubai has long been a haven for jewellery enthusiasts, with its reputation built on exceptional craftsmanship, quality, and variety. The demand for diamond jewellery continues to rise, driven by high yellow metal prices. This Flash Sale, timed perfectly with the New Year celebrations, is set to attract both residents and international visitors looking to make the most of Dubai’s tax-free shopping benefits.

Win big with DSF

In addition to the stunning discounts, shoppers have a chance to win a share of Dh1.5 million in gold. Every purchase at participating outlets counts towards this exciting giveaway, adding to the thrill of the festival season.

This year’s DSF, running until January 12, 2025, is packed with record-breaking promotions and unparalleled shopping experiences. From luxury cars to cash prizes, the festival guarantees surprises around every corner.

More than just shopping

As part of DSF’s ongoing festivities, visitors can also enjoy immersive experiences like the mesmerising drone shows and Dubai Lights installations. From nightly performances at Bluewaters Island to stunning 3D projections, DSF showcases the city’s blend of tradition and modernity.