DUBAI: Emirates has announced that My Emirates Pass is now available throughout the year, providing passengers with access to more than 600 exclusive offers across Dubai.
This exciting update allows travellers to enjoy seasonal discounts on dining, shopping, entertainment, and luxury experiences, making their visit even more rewarding.
Passengers flying from, through, or to Dubai can unlock incredible deals by simply presenting their physical or digital Emirates boarding pass along with a valid ID at participating locations. Whether indulging in fine dining, exploring top attractions, or unwinding at premium spas, the pass offers an array of experiences for every type of traveller.
How it works
Using My Emirates Pass remains effortless. Travellers must present their Emirates boarding pass – whether printed at home, issued at the airport, or downloaded to a mobile wallet – along with valid identification at participating venues. Passengers who check in online should remember to take a screenshot of their digital pass before landing, as it will become inaccessible after arrival.
Emirates has structured My Emirates Pass to offer both summer and winter promotions, allowing visitors to enjoy the city’s best attractions no matter the season.
Dubai Summer Surprises
The summer edition of My Emirates Pass will run from 1st April to 30th September 2025, coinciding with the much-anticipated Dubai Summer Surprises. From 27th June to 31st August, visitors can take advantage of incredible shopping discounts, thrilling entertainment, and dining promotions across the city.
Dubai Summer Surprises is one of the region’s biggest annual shopping and entertainment festivals, offering unbeatable deals at shopping malls, restaurants, and leisure destinations. Whether it’s a family-friendly adventure or a luxury shopping spree, Emirates passengers can enjoy exclusive benefits during this season.
My Emirates Pass ensures visitors can fully immerse themselves in the city’s best offerings.
- Dubai Experience: Emirates passengers can design and book customised itineraries, including flights, hotels, and activities, via the Dubai Experience platform. This personalised service allows travellers to explore Dubai at their own pace with tailor-made packages.
- Skywards Partners: Emirates Skywards members can earn Miles with hotels, airlines, car rentals, retail, and banking partners worldwide. These Miles can be redeemed for flights, upgrades, and even exclusive events. While in Dubai, passengers can earn additional Miles at participating outlets, including The Dubai Mall, Arabian Adventures, and Emirates Holidays.
- Emirates Holidays & Vacations: Customers booking their Dubai getaway through Emirates Holidays or Emirates Vacations receive flexible booking options and access to a 24/7 support team. These packages also include bonus Miles, adding extra value to their trip.
- Skywards Everyday: UAE-based customers can earn Skywards Miles on everyday purchases by linking their Visa or Mastercard to the Skywards Everyday app. Participating partners include retailers, dining establishments, pharmacies, and entertainment venues across Dubai.
Tickets can be booked online, at Emirates retail stores, or via travel agents.
Terms & Conditions:
My Emirates Pass summer offers are valid from 1st April 2025 to 30th September 2025, excluding UAE public holidays.
Passengers must present a valid Emirates boarding pass issued for travel within the eligible dates.
A matching photo ID must be provided upon request at participating venues.