Dubai: Al-Futtaim Lexus introduces its latest brand initiative, "Made Personal", forging a deeper bond between Lexus and its diverse community of drivers.
In collaboration with Memac Ogilvy, this campaign showcases how the Lexus lineup is meticulously crafted to resonate with each driver's distinct sense of luxury.
Marking a significant milestone, this is the inaugural homegrown campaign by Lexus UAE, uniquely curated to resonate with the vibrant UAE market, featuring locally produced content and imagery.
Image Credits: Supplied
Lexus proudly emphasizes its commitment to tailoring each vehicle to complement the individual style and lifestyle of its owners, from conceptualization to the finishing touches. This personalized ethos reflects the mutual values shared between Lexus and its esteemed clientele.
The campaign's centerpiece film and accompanying assets celebrate five core pillars of Lexus' philosophy: Craftsmanship, Authenticity, Omotenashi (the Japanese concept of hospitality), Engaging, and Imagination.
Image Credit: Supplied
Moemen Metwally, Creative Director at Memac Ogilvy, remarks, "Just as Lexus drivers exude uniqueness on the road, we aimed to ignite that same passion in every viewer through our messaging, tone, and visual narrative."
Highlighting the rich cultural tapestry and dynamic society of the UAE, Metwally adds, "Crafting a campaign that authentically reflects the values of the UAE was an immensely gratifying endeavor."
Saad Abdullah, General Manager – Marketing for Al-Futtaim Lexus, echoes the sentiment, stating, "Our enduring connection with our customers stems from Lexus' commitment to realizing their aspirations. This campaign is a testament to Al-Futtaim's unwavering dedication to prioritizing customer satisfaction and exceeding their expectations."