du unveils free Travel eSIM for UAE transit passengers
Travellers can now stay connected in over 190 countries
DUBAI: du, the leading telecom and digital services provider, has introduced an innovative Travel eSIM, designed exclusively for transit passengers passing through UAE airports.
The new service ensures seamless and cost-effective data connectivity across more than 190 countries, enhancing the travel experience for millions.
The Travel eSIM is available for free, allowing passengers to activate a digital SIM instantly. Travellers can then purchase data bundles tailored to their needs, ensuring convenience and uninterrupted connectivity at their final destination.
Travel eSIM
With this launch, du aims to strengthen its position in the fast-growing Travel eSIM market. The service aligns with du’s strategic vision of becoming the preferred telecom partner by offering cutting-edge solutions that simplify connectivity for transit travellers.
“Ensuring seamless connectivity is at the heart of our mission,” said Karim Benkirane, Chief Commercial Officer at du. “With our Travel eSIM, transit passengers can stay connected effortlessly. It’s not just about data—it’s about enhancing travel experiences with a hassle-free telco solution.”
Instant activation in a few clicks
Setting up the Travel eSIM is quick and straightforward. Passengers can connect to the airport’s complimentary WiFi, scan a QR code displayed on digital ads in transit areas, and access a dedicated webpage to choose their preferred data bundle. Once selected, the eSIM is sent via email, allowing for immediate activation.
The data-only roaming service offers flexibility for travellers, ensuring uninterrupted access to essential apps, navigation tools, and messaging services without the need for a physical SIM card.
UAE’s digital ecosystem
du continues to play a pivotal role in the UAE’s digital transformation, offering a diverse portfolio of mobile, broadband, entertainment, and fintech solutions. Backed by 5G technology, AI-driven analytics, and cloud computing, du remains committed to driving innovation and shaping a more connected future.