Dubai: Sobha Realty, a leading real estate developer, and Arsenal Football Club have launched a groundbreaking Corporate Social Responsibility (CSR) film that highlights its commitment to empowering women and girls. The film, The Foundation, showcases the company's impactful initiatives in education, healthcare, and employment, demonstrating its dedication to transforming lives.
Sobha’s bold initiatives
Through its Sri Kurumba Educational and Charitable Trust, Sobha Realty has implemented various programs benefiting over 23,000 women and girls across the UAE, India, and Oman. These initiatives, including the Sobha Academy, Sobha Community Home Project, and Sobha Rural Women Empowerment Program, aim to uplift and inspire the next generation.
Founder and Chairman PNC Menon shares his vision: “Empowering women through education and skill development is more than a goal; it’s a transformative journey. By investing in the next generation, we’re not just addressing gaps - we’re creating opportunities that pave the way for global progress.”
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Building dreams
The film also features the dreams and aspirations of young women who are set to lead tomorrow. Sobha Realty's partnership with Arsenal FC adds a unique dimension to the campaign, leveraging sports to promote positive values and equal opportunities.
Juliet Slot, Chief Commercial Officer of Arsenal FC, adds: “Our women’s team’s rise from a grassroots program to a professional powerhouse demonstrates the power of inclusion. Partnering with Sobha Realty, we’re thrilled to support initiatives that open doors for young girls worldwide, both on and off the field.”