e&MOTB: Dubai’s ultimate outdoor experience returns bigger for it 12th Edition
The event is being held as part of the Dubai Shopping Festival activities
Dubai: As part of the monumental 30th anniversary of the Dubai Shopping Festival (DSF), e& MOTB, Dubai’s favourite open-air urban culture destination, is back for its highly anticipated 12th edition.
This year, the event promises to be bigger and bolder, offering a dazzling mix of street food, live entertainment, and cutting-edge retail experiences at the Dubai Design District (d3) from 3 to 12 January 2025.
What to Expect at e& MOTB 2025
Neo-Vintage Theme:
This year’s Neo-Vintage theme invites visitors to step into a world where the charm of the 1950s meets futuristic innovation. The event seamlessly blends fashion, art, and culinary delights for a one-of-a-kind experience.
Entertainment takes centre stage with:
Hourly live performances.
A free open-air concert featuring Gen Z icons Saint Levant and Naïka on 3 January 2025.
Unique attractions such as the Smash Room Truck, Target Shooting, and Carpool Karaoke by Emarat.
The launch of the Dubai Neon Run and the chic SipSip Nail Art Café.
Shoppers can explore:
Over 50 brand-new retail vendors debuting in Dubai, including homegrown sensations like Cider and Gold Gods.
Retro Modhesh products for a nostalgic touch.
Immersive automotive experiences by Renault.
The exclusive Beauty Bloc, featuring iconic brands like Benefit Cosmetics, Drunk Elephant, and Huda Beauty.
Interactive activations by the Commercial Bank of Dubai also add a creative twist to financial literacy.
Foodie’s paradise:
Food lovers are in for a treat with over 25 new F&B concepts, including the Dubai debut of fan favourites Dave’s Hot Chicken and Homer Lobster. talabat’s curated diner will offer health-conscious bites and visually stunning Asian fusion dishes.
Instagram-worthy moments:
Capture unforgettable moments with beautifully designed installations and retro-inspired settings that are perfect for social sharing.
Key highlights:
Free Entry and Parking: e& MOTB is accessible to all with no entry fee and complimentary parking.
All-New Digital DSF Map: Explore all DSF experiences and events through an interactive online guide.
DSF 30th Anniversary Competition: Register on the DSF website for a chance to win an AED 30,000 prize, with the winner announced on 12 January 2025.
Celebrate three decades of DSF
As Dubai commemorates 30 years of the Dubai Shopping Festival, e& MOTB 2025 offers a vibrant mix of tradition and innovation. Whether you’re exploring eclectic boutiques, enjoying cutting-edge entertainment, or indulging in culinary delights, this event promises an unforgettable experience for residents and visitors alike.