ABU DHABI: More than 1,000 runners gathered on Yas Island at Warner Bros. World Abu Dhabi for the inaugural Miral Pink Run, held in honour of Breast Cancer Awareness Month.
The event, organised by Miral in collaboration with the Abu Dhabi Sports Council, aimed to promote awareness of breast cancer, stress the importance of early detection and prevention, and celebrate the strength of those affected by the disease.
The run marked a community-first initiative, part of Miral's ongoing efforts to foster wellness and social responsibility across Abu Dhabi.
Miral, a leader in immersive destination experiences, partnered with the Abu Dhabi Sports Council to bring this meaningful event to the public, reinforcing its commitment to corporate social responsibility (CSR).
Aref Hamad Al Awani, General Secretary of the Abu Dhabi Sports Council, and Mohamed Abdalla Al Zaabi, Group CEO of Miral, inaugurated the race and joined participants on the course, demonstrating their personal support for the cause.
“The Miral Pink Run stands as a powerful symbol of resilience and hope and serves as a pivotal platform to raise vital awareness about breast cancer, a disease that has profoundly touched millions of families around the world,” said Taghrid Alsaeed, Executive Director of Marketing, Communications & Events at Miral. “It’s deeply inspiring to witness the unity of our community, coming together for this critical cause. Our commitment to our community runs deep and is an integral part of our business and CSR Strategy.”
Who participated?
Participants of all ages and fitness levels took part in 1 km, 3 km, and 5 km races, cheered on by an enthusiastic crowd. The event featured finisher medals, post-race refreshments, and live entertainment, fostering a vibrant and supportive atmosphere for runners and spectators alike.
Talal Al Hashemi, Executive Director of the Events Sector at Abu Dhabi Sports Council, highlighted the importance of initiatives like the Miral Pink Run. “This event not only raises awareness but encourages community participation in sport to enhance public health and prevent many diseases. Such events play a major role in strengthening social ties, reflecting the spirit of cooperation and solidarity when faced with health-related challenges,” he remarked.
Miral Pink Run
The Pink Run is just one of many impactful initiatives Miral has spearheaded as part of its CSR strategy, focusing on public wellness, social engagement, and awareness. Known for its commitment to transforming Abu Dhabi into a leading leisure and tourism hub, Miral’s initiatives extend beyond entertainment to enrich the lives of residents and visitors. Their portfolio on Yas Island includes globally recognised attractions such as Ferrari World, Warner Bros. World, SeaWorld Yas Island, and Yas Marina.
In addition to the Miral Pink Run, Miral’s CSR efforts align with its vision of community-focused growth, aiming to inspire residents and international visitors alike. From marinas to retail experiences and cultural institutions, Miral actively supports Abu Dhabi’s economic and social landscape, encouraging collaboration and collective health consciousness.