Amr Diab launches UAE’s first AI-powered music and wellness hotel (VIDEO)
DO Boutique Hotels promises an immersive and personalised guest experience
DUBAI: A revolutionary hospitality concept is making its way to the UAE, spearheaded by Egyptian music legend Amr Diab and leading property firm ONE Development.
DO Boutique Hotels will be the first AI-powered, music-driven boutique hotel chain, seamlessly blending technology, wellness, and luxury to redefine the guest experience.
With artificial intelligence at its core, the hotel promises highly personalised stays, offering curated playlists tailored to guest preferences, immersive music-themed environments, and wellness experiences designed to enhance relaxation and creativity. AI-driven features will analyse moods and preferences, ensuring that every stay is as unique as the guest.
AI meets hospitality
The launch of DO Boutique Hotels aligns with the UAE’s Tourism Strategy 2031, which aims to elevate the country’s position as a top global destination. With the tourism industry experiencing unprecedented growth, the introduction of AI-powered boutique hotels signals a shift towards experience-driven stays that cater to evolving traveller expectations.
Ali Al Gebely, Founder and Chairman of ONE Development, highlighted the project’s disruptive potential: “Our partnership with global legend Amr Diab is a bold step towards redefining the hospitality industry. DO Boutique Hotels introduces a completely new concept, seamlessly integrating music, AI, and design to create spaces where luxury meets inspiration.”
Amr Diab, a music icon celebrated for his global influence, sees this as a natural extension of his artistic journey. “Music has always been my way of connecting with people; this vision now reaches into hospitality. DO Boutique Hotels will provide guests with an exclusive and immersive experience, where culture, creativity, and wellness come together,” he said.
Live the Beat
Operating under the slogan “Live the Beat,” DO Boutique Hotels aims to be a creative hub that transforms traditional hospitality. From live performances and interactive music experiences to AI-powered wellness solutions, every aspect of the hotel will be designed to engage and inspire guests.
While the exact location of the first DO Boutique Hotel is yet to be announced, expectations are high for its impact on the UAE’s hospitality landscape.