Heart of RAK: Discover the essence of Ras Al Khaimah with new content platform
Explore life, business, and community in the emirate
The Ras Al Khaimah Government Media Office (RAKGMO) has launched Heart of RAK, a dedicated digital platform to showcase every dimension of life in the emirate.
This new content platform highlights Ras Al Khaimah’s appeal as a destination for residents, investors, and visitors, promoting its unique lifestyle, culture, and economic potential.
Held at the InterContinental Ras Al Khaimah Mina Al Arab Resort & Spa, the launch was attended by key figures from local and federal government entities.
Heba Fatani, Director General of RAKGMO, introduced the platform, which aligns with the vision of Sheikh Saud bin Saqr Al Qasimi, Ruler of Ras Al Khaimah, to establish the emirate as a prime global destination.
“The launch of Heart of RAK aligns with the vision of Sheikh Saud bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah, to position the emirate as a premier global destination to live, work and explore," said Fatani.
What is Heart of RAK?
Heart of RAK aims to be a comprehensive, user-friendly guide for those exploring Ras Al Khaimah as a place to live, work, or visit. The platform was introduced “to share Ras Al Khaimah’s story with the world,” said Fatani, while highlighting the Emirate’s vibrant economy, natural beauty, and close-knit community.
Rouba Zeidan, RAKGMO’s Head of Special Projects, elaborated on the platform’s role in presenting Ras Al Khaimah’s exceptional qualities, saying: “We believe that one well-curated, up-to-date comprehensive platform is essential for anyone looking to make the most of their time in the emirate. Whether these are long-time residents seeking new experiences or newcomers eager to research and explore, Heart of RAK will become their trustworthy companion, ensuring they navigate the emirate with confidence and discover all that it has to offer.”
What does it offer?
Heart of RAK presents information across an extensive range of topics relevant to residents, visitors, and investors. From local community news to business resources, the platform aims to be an accessible gateway to understanding Ras Al Khaimah’s many offerings.
Content on Heart of RAK spans updates on government initiatives, family-friendly events, and developments in education, healthcare, and transport. The platform highlights major attractions such as Jebel Jais, home to the world’s longest zip line, and Ras Al Khaimah’s unique mix of beaches, deserts, and mountains.
In addition to its vibrant community, Ras Al Khaimah’s reputation as a business-friendly environment is enhanced by a diversified economy, with no single sector accounting for more than 30% of its GDP. The Heart of RAK highlights opportunities across manufacturing, tourism, and real estate, as well as insights into the Emirate’s industrial strength.
A destination for all
Heart of RAK is not only tailored for those looking to relocate but also serves the existing community by fostering a sense of belonging. As Fatani noted, “Heart of RAK embodies the Emirate’s commitment to fostering a strong sense of community. It serves as a comprehensive guide to Ras Al Khaimah for those wishing to live and work, establish or manage businesses here, supporting their success and growth.”
Ras Al Khaimah
Ras Al Khaimah, the northernmost of the UAE's seven Emirates, has recently garnered international acclaim, ranking fourth in the InterNations Expat City Ranking 2023, a survey of 12,000 expatriates worldwide. This recognition highlights the Emirate's high quality of life, affordable cost of living, and thriving economy.
With its diverse landscape of beaches, deserts, and mountains, as well as a rich cultural heritage spanning over 7,000 years, Ras Al Khaimah offers a unique blend of natural beauty and historical significance. Its strategic global connectivity, economic stability, and year-round sunshine make it an ideal destination for business, leisure, and adventure.