Dubai: A massive investment of $1.3 billion has come to fruition with the grand opening of Reem Mall, a stunning new retail and entertainment destination in Abu Dhabi. This impressive complex promises to be a major draw for both residents and tourists, significantly boosting the emirate's tourism industry and aligning with the National Tourism Strategy 2031.
the grand opening of Reem Mall on May 20th was a star-studded affair, attended by His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Tolerance and Coexistence. The ceremony also welcomed H.E. Jamal Al Ghunaim, Kuwaiti Ambassador to the UAE, alongside representatives from leading retail groups and UAE government entities.
Credit Image: Supplied
The launch strategically coincides with the kick-off of Reem's Summer Festival, a series of festivities that will continue through Eid Al Adha. This timing suggests a deliberate effort to capitalize on peak tourist seasons and establish Reem Mall as a central location for leisure and entertainment in Abu Dhabi.
A retail and entertainment powerhouse
Spanning over 186,000 square meters, Reem Mall boasts an impressive retail footprint. With over 400 stores and 80 restaurants and cafes, the mall caters to diverse consumer preferences. Beyond its sheer size, Reem Mall offers a unique blend of attractions, including:
- The largest snow park in the region
- Exclusive retail experiences
- A curated selection of the latest fashion and lifestyle brands
- A pioneering omnichannel retail ecosystem integrating online and in-person shopping experiences
- This focus on innovative retail experiences aligns with current trends in the tourism industry, where experiential offerings are increasingly sought after by travelers.
Partnership and expertise drive development
Reem Mall is the culmination of a collaborative effort by Al Farwaniya Property Developments, a consortium comprised of Agility Global, United Projects for Aviation Services Company (UPAC), and the National Real Estate Company (NREC). This partnership brings together extensive expertise in asset management, commercial real estate development, and successful mall operations, ensuring a high-quality and well-managed retail destination.
A community hub beyond shopping
The developers envision Reem Mall going beyond a traditional shopping center. "Reem Mall aspires to be a vibrant hub where families, tourists, and shopping enthusiasts can enjoy a variety of experiences and services tailored to their needs," stated Faisal Jamil Sultan Al-Essa, Chairman of Al Farwaniya Property Developments.
Digital innovation paves the way
Reem Mall is at the forefront of integrating technology into the shopping experience. The mall offers a suite of digital innovations, including a mobile app that facilitates hands-free shopping, in-mall navigation, and smart parking solutions. These advancements demonstrate the growing adoption of digital technologies within the retail sector to enhance customer convenience and satisfaction.