Dubai: dnata, a global air and travel services leader, has teamed up with beOnd, the world’s first premium leisure airline, to enhance Dubai’s travel connectivity to luxury destinations. With beOnd’s unique all-business-class service, dnata aims to deliver world-class experiences for UAE travellers, starting with flights from Al Maktoum - Dubai World Central (DWC) to the Maldives and Zurich.
beOnd - all-business-class excellence
beOnd, based at Velana International Airport in the Maldives, offers a one-of-a-kind, all-business-class cabin experience. Catering to rising demand for premium travel, the airline offers extras like chauffeur transfers and lounge access.
With plans to expand to 60 global destinations over the next five years, beOnd is set to redefine luxury travel across Europe and Asia-Pacific.
dnata takes the lead as beOnd's GSA in the UAE
dnata Representation Services has been named beOnd’s General Sales Agent (GSA) in the UAE, providing comprehensive travel services and local support for the airline. dnata’s expertise will help drive sales, marketing, and distribution as beOnd’s network grows.
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Rising demand for luxury getaways
Simon Woodford, Vice President of Global Air Services at dnata, highlighted the partnership’s potential: “We’re seeing strong demand for business and first-class travel. Partnering with beOnd allows us to offer even more luxury options, from Maldives’ stunning beaches to Zurich’s seasonal escapes.”
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Redefining premium travel
Dhaz Hunjan, CCO of beOnd, added, “Our collaboration with dnata will bring a private-jet style experience to travelers from Dubai. dnata’s expertise aligns with our vision to deliver unmatched luxury between the UAE and our key destinations.”
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Fly beOnd - luxury without limits
Passengers on beOnd can enjoy fully lie-flat seats, gourmet meals, and premium amenities. The airline currently offers four weekly flights from Dubai to the Maldives and two to Zurich, with return fares starting at 7,429 dirhams and 8,100 dirhams respectively, offering the perfect blend of luxury and convenience.