The Smash Room: UAE residents embrace experiential entertainment like never before (VIDEO)
Exclusive data highlights UAE’s shift towards immersive, adrenaline-packed activities
DUBAI: The Smash Room, the UAE’s top destination for high-energy entertainment, has released exclusive data showcasing a surge in bookings.
As residents seek fresh, interactive experiences, the brand continues to dominate the region’s experiential entertainment scene.
Since launching in 2018, The Smash Room has provided a safe and thrilling space for visitors to release stress. Internal insights reveal that 70 percent of customers report feeling significantly relaxed after a session, reinforcing its unique blend of fun and therapy.
With branches in Al Quoz, Mirdif, and Abu Dhabi, The Smash Room has witnessed a 20 percent year-on-year growth in bookings. The figures highlight a growing trend of immersive entertainment, where people crave interactive and unconventional experiences.
Who loves to smash?
Customer demographics reveal fascinating trends:
- 55% are women, showing strong female interest.
- 60% Gen Z and 40% Millennials, making it a hotspot for young adults.
- A diverse mix of nationalities, with 30% Emiratis, 30% Europeans, and 40% from other backgrounds.
Peak times and popular packages
Fridays and Saturdays are the busiest days, with visitors flocking in for weekend fun. During summer, The Smash Room becomes a top indoor activity, offering an exciting way to beat the heat.
Sessions range from Dh99 to Dh300 for 30 minutes, making it an affordable yet thrilling experience for both residents and tourists.
Beyond individual sessions, corporate team-building events are on the rise. Businesses are embracing The Smash Room as a stress-relief activity that fosters camaraderie.
Despite market fluctuations, The Smash Room has shown strong resilience. While Ramadan sees a slight dip in bookings, overall demand remains steady, with only quarantine periods causing major disruptions in past years.
Themed Smash Rooms gain popularity
The Mirdif location, The Smash Room City, has introduced multi-themed smash rooms, with the office and laundry room themes being customer favourites. The Ecstasy and Euphoria packages remain bestsellers at the Al Quoz branch.
What do people smash the most?
From printers and TVs to washing machines and CPUs, customers enjoy breaking a variety of objects. The bat remains the most popular weapon, with thousands of glass items and electronics shattered since 2018.
The Smash Mobile
Founded by Hiba Balfaqih and Ibrahim Abudyak, The Smash Room has launched The Smash Mobile, bringing the thrill of destruction directly to customers.
From private parties to corporate events, it delivers an adrenaline-packed experience at any location.