ATM 2024: Riyadh Air and AlUla collaborate to promote Saudi Arabia’s heritage destination
The partnership will help create distinctive digital content and optimise audience reach through cross-promotional efforts
Saudi Arabia: AlUla, the historic oasis city of Saudi Arabia, has joined hands with Riyadh Air, the kingdom's new world-class airline. This landmark partnership, unveiled during this year's Arabian Travel Market in Dubai, sets the stage for both companies to amplify their reach with a target to fly to over 100 destinations by 2030.
Rami AlMoallim, Vice President of Destination Management and Marketing at The Royal Commission for AlUla (RCU), while talking about the significance of this alliance, said, "Today marks the start of an exciting new partnership for AlUla and Riyadh Air, which has already made a notable impact on the global aviation landscape."
Osamah Alnuaiser, Senior Vice President of Marketing and Communications at Riyadh Air, echoed sentiments of optimism, stating, "It's a privilege for us to sign such an important partnership agreement with AlUla." Alnuaiser emphasized the mutual commitment to driving increased visitor numbers to Saudi Arabia, envisioning a trajectory of growth facilitated by collaborative efforts.
Ultimately, the partnership aims to increase tourist volumes to AlUla from key global markets.
As part of the collaboration, both entities will work on multiple deliverables for seamless and immersive digital experiences across multiple touchpoints. In addition, both entities will share and leverage data insights to produce refined content and product strategies for optimal campaign performance, enabling both sides to identify trends and behavioral patterns to produce data-driven decision-making and strategies.
Riyadh Air recently celebrated its first anniversary, having signed major agreements and partnerships with global partners, as it continues to build toward its maiden flight in mid-2025.
Riyadh Air is already playing a key role in contributing to Saudi Arabia’s wider economic diversification and job creation, in line with Vision 2030 goals, as a catalyst for Saudi Arabia’s National Transport and Logistics Strategy. Specifically, the carrier is projected to contribute to KSA’s non-oil GDP growth by USD 20 billion while directly and indirectly creating over 200,000 new jobs globally and locally, boosting the Kingdom’s tourism in the process, which will be beneficial to AlUla.