Jumeirah unveils new brand identity as part of expansion strategy
Beginning of a comprehensive brand evolution initiative aimed at redefining luxury
UAE: Luxury hospitality giant Jumeirah has revealed its new brand identity, signaling a significant milestone in its expansion strategy aiming to double its portfolio by 2030. The move marks the beginning of a comprehensive brand evolution initiative aimed at redefining luxury for travelers worldwide.
A strategic shift toward redefining luxury
Emphasizing its roots and longstanding reputation for unparalleled hospitality, Jumeirah's strategic shift aims to reaffirm its status as an industry trailblazer. The brand intends to offer meticulously crafted experiences that influence perceptions and set trends.
Accelerated growth agenda
Jumeirah has disclosed plans for several new properties, including Jumeirah Red Sea in Saudi Arabia, Jumeirah Marsa Al Arab in the United Arab Emirates, and Jumeirah Le Richemond Geneva in Switzerland. The company's vision and investment approach will prioritize boutique-style properties featuring up to 150 keys, focusing on suite category rooms, villas, and residences.
Statements from Jumeirah executives
Thomas Meier, Chief Operating Officer and Interim Chief Executive Officer at Jumeirah expressed the brand's ambition for sustainable growth and its pioneering spirit. He highlighted the brand's exceptional portfolio and its commitment to maintaining its reputation as a leader in luxury hospitality. Micheal Grieve, Chief Brand Officer for Jumeirah, emphasized the brand's rich heritage of hospitality and its commitment to enriching guest experiences. He outlined the brand's aim to build a reputation as a globally revered and influential hospitality brand.
Expansion plans
With a focus on expansion opportunities, Jumeirah is actively pursuing owner and operator partnerships in key gateway cities and resort destinations across Europe, The Americas, Africa, and Asia.
Unveiling ceremony at Jumeirah Burj Al Arab
To commemorate this pivotal moment, Jumeirah Burj Al Arab served as the backdrop for the unveiling of the brand's new visual identity. The iconic sail-shaped architecture illuminated the night sky with a captivating projection, narrating Jumeirah's rich heritage and looking forward to its forthcoming chapter.
The ceremony revealed the re-designed Jumeirah signature and reimagined symbol, blending traditional calligraphy with a contemporary aesthetic symbolizing its future aspirations.