DUBAI: The Big Bad Wolf Book Sale, celebrated as the world’s largest book sale, returns to Dubai for its sixth consecutive year this November, promising an exhilarating experience for book lovers of all ages.
With more than 2 million books and discounts of up to 75 percent, this year’s event is set to captivate new and returning readers alike.
This 11-day literary festival, running from November 29 to December 9 at Studio City 2024, brings together a broad array of genres and interests, from bestsellers and classic novels to young adult, children’s books, and newly introduced graphic novels.
Big Bad Wolf Books
The Big Bad Wolf Book Sale began in Kuala Lumpur, Malaysia, in 2009, founded by Andrew Yap and Jacqueline Ng of BookXcess. Their mission? To foster a love of reading, elevate English literacy, and make books accessible to everyone. Their slogan, “Change the World One Book at a Time,” encapsulates their ambition to inspire, empower, and educate through affordable books.
From its Malaysian roots, Big Bad Wolf has expanded to 48 cities across 15 countries, including destinations such as Cambodia, Pakistan, and Sri Lanka. Its Dubai event, now a staple for the region, reflects the sale’s global mission of cultivating new readers and spreading the joys of literature worldwide.
Big Bad Wolf Book Sale 2024
This year, the sale has expanded its offering, now featuring Arabic language books and a range of educational resources to support the UAE’s growing homeschooling market. The sale also includes new and bestselling titles from around the globe, with some available in the UAE for the very first time.
Andrew Yap, Co-founder and Managing Director of Big Bad Wolf Books, reflected on the sale’s expansion, stating, “We are delighted to return to Dubai and continue our mission of bringing affordable books to the region. Over the years, we have witnessed a tremendous surge in demand from both local organisations and international readers, which has prompted us to invest in a full-time UAE team. This allows us to meet growing expectations and ensure a seamless experience for all our visitors.”
Building excitement across UAE
The UAE’s book market is anticipated to generate around $194.80 million in revenue in 2024, and the number of readers is forecast to rise to 3.9 million by 2029. This trend, coupled with the rapid growth of digital platforms, underscores the UAE’s evolving status as a hub for both traditional and digital publishing.
Ahead of the event, Big Bad Wolf is working in collaboration with cultural, educational, and media partners across the UAE to build momentum. Teasers, special promotions, and announcements are scheduled to launch across social media, ensuring readers are fully engaged and ready for the sale.
Are you ready?
With new titles, immersive experiences, and unbeatable prices, the Big Bad Wolf Book Sale 2024 is a not-to-miss event for readers and families alike. Prepare to dive into a world of books, where there’s something for everyone, from the youngest readers to seasoned bookworms.
Stay tuned for more updates, and don’t miss your chance to experience this extraordinary book sale in Dubai!