Ras Al Khaimah: Ras Al Khaimah Tourism Development Authority (RAKTDA) has teamed up with three industry-leading agencies—Impact BBDO, Burson, and SEO Sherpa, to supercharge its global marketing efforts in 2024.
These partnerships are designed to strengthen Ras Al Khaimah’s reputation as a top travel destination on the world stage.
Alka Winter, Vice President of Destination Marketing & Communications at RAKTDA, said, “These agencies bring unmatched expertise to the table. Together, we will amplify Ras Al Khaimah’s global brand and cement its status as a Destination of the Future.
Tourism soars with record-breaking visitor numbers
Ras Al Khaimah hit a major milestone in 2023, welcoming 1.22 million visitors; a record high for the Emirate.
Recent accolades from Conde Nast Traveller and Forbes have solidified its position as a must-see destination, while EarthCheck’s Silver Certification for sustainability sets it apart as a pioneer in eco-friendly tourism.
Image credit: Raktda.com
Creative powerhouses lead the charge
Multi-award-winning Impact BBDO will drive Ras Al Khaimah’s creative marketing, crafting bold campaigns that showcase the Emirate’s unique attractions. Burson, a PR expert, will boost the destination’s appeal in the UK and Ireland, positioning it as an irresistible travel hotspot.
Meanwhile, SEO Sherpa will ensure the Emirate’s online presence thrives, using top-tier SEO strategies to attract global visitors.
Expanding global reach
RAKTDA’s new partners join an impressive roster of global collaborators, including agencies across the UAE, Europe, and the Nordics, as the Emirate continues its rise as a premier travel destination.