DUBAI: Slackline sensation and three-time world champion Jaan Roose delivered a gravity-defying performance in Dubai, walking a 100-metre-long slackline strung between the iconic Jumeirah Emirates Towers.
Suspended 224 metres above the ground, Roose’s breathtaking display left onlookers captivated as he made history in the heart of the city.
The daring act marked the opening of the 1 Billion Followers Summit, the world’s largest event dedicated to the content creator economy.
1 Billion Followers Summit
Organised by the UAE Government Media Office, the summit runs from 11 to 13 January 2025 across prominent venues, including Emirates Towers, Dubai International Financial Centre, and the Museum of the Future, under the theme ‘Content for Good.’
Roose’s remarkable achievement was set against the futuristic backdrop of Dubai’s skyline, highlighting his unmatched skills as a Red Bull athlete. The stunt exemplifies the summit’s mission to push boundaries, celebrate innovation, and inspire creators worldwide.
Who’s in attendance?
With more than 15,000 participants from around the globe, the summit has become a magnet for influencers, digital innovators, and creators. This year’s edition promises an action-packed agenda with keynote speeches, panel discussions, and interactive workshops. Roose’s awe-inspiring highline walk set the tone for a summit celebrating bold ideas and human potential.
The UAE Government Media Office’s efforts to make the nation a hub for digital innovation are evident. From supporting creators with resources and facilities to hosting events of this scale, the UAE is redefining the content creation landscape.
Million-dollar award
A key highlight of the summit is the announcement of a million-dollar content creator award, aimed at encouraging innovation and empowering the next wave of creators. The initiative aligns with the UAE’s vision to foster a globally connected and secure digital environment.