DUBAI: The world’s entertainment capital, Dubai, was treated to an unforgettable spectacle at the official launch of Bonito Residence by AFM Developments last week.
Over 8000 guests from across the globe gathered at Dubai Harbour to witness an extraordinary blend of cutting-edge technology and live Bollywood entertainment.
The star of the evening was none other than Bollywood megastar Salman Khan, who headlined the Da-Bangg Reloaded 2024 tour. The event was a fusion of high-tech innovation and star power, as a record-breaking 1,000 drones lit up the night sky in a breathtaking performance. The drones formed intricate patterns, including an image of Salman Khan himself, dazzling the audience and creating a visual masterpiece that marked the first time drones were used to depict the Bollywood icon in Dubai skies.
The live entertainment was nothing short of spectacular, with Salman Khan joined by a roster of celebrated stars including Jacqueline Fernandez, Disha Patani, Tamannaah Bhatia, Sonakshi Sinha, Prabhu Deva, Ashta Gill, Sunil Grover, and Manish Paul. Their electrifying performances brought the house down, setting the stage for an evening of glamour, excitement, and unforgettable moments.
Drone magic in Dubai skies
The evening kicked off with the much-anticipated launch of Bonito Residence, a luxurious new project by AFM Developments, which promises to redefine luxury living in Dubai. The spectacular drone show, choreographed to perfection, seamlessly blended with the live performances, marking a new era in real estate showcases.
AFM Developments has always been at the forefront of innovation in Dubai’s property market, and the launch of Bonito Residence only adds to its impressive portfolio. The event’s organisers, including Sohail Khan Entertainment, JA Events LLP, Bliss Events, and Orbit Events, ensured that the launch was a resounding success. Their collective expertise in orchestrating large-scale events ensured that every detail was perfect, making it one of Dubai’s most talked-about evenings of 2024.
A night to remember
The press conference, held at the luxurious One&Only One Za'abeel, served as the perfect setting for the star-studded evening, where the media, celebrities, and special guests gathered to discuss the highlights of the event. Hospitality partner One&Only provided a world-class experience for those attending, adding to the glamour of the occasion.
Da-Bangg Reloaded 2024 was a testimony to the hard work and collaboration between the event’s strategic marketing partner, Clapstem, and its organisers. Clapstem’s innovative marketing approach amplified the reach of the event, drawing Bollywood fans from all over the region and solidifying Dubai's position as the go-to destination for world-class entertainment.
The night also witnessed a heartwarming tribute to the visionary behind AFM Developments, Maqsood Muhammed, whose image was projected in the sky via drones. His leadership and dedication to excellence were celebrated, cementing his role as a pioneering force in Dubai’s real estate landscape.
Star-studded spectacle
In addition to the incredible performances, key brand partnerships played a significant role in the event’s success. The night was supported by leading names such as Al Ansari Exchange, Policy Bazaar, and media giants like Khaleej Times, Ary Digital, and Colors TV.
One of the highlights of the evening was the official unveiling of Bonito Residence. Designed with luxury in mind, this project is set to become one of the most sought-after addresses in Dubai. Its contemporary design and luxurious amenities cater to the city’s elite, making it a perfect fit for the high-energy atmosphere of the event.
Maqsood Muhammed shared his excitement about the event's success: “Hosting Da-Bangg Reloaded 2024 has been a testament to our commitment to delivering world-class experiences. It was an honour to bring Salman Khan and his incredible team to Dubai for this special occasion, and we’re proud to have created lasting memories for everyone involved.”
Da-Bangg Reloaded 2024
Looking ahead, Sanjay Bector, the event’s marketing mastermind, expressed his enthusiasm for upcoming projects, including the World Tennis League in Abu Dhabi. "This event is just the beginning," he said. "We’re already working on bringing even bigger acts and events to the region, and we can’t wait to continue showcasing the magic of Bollywood and world-class entertainment."
As the night drew to a close, it was clear that Da-Bangg Reloaded 2024 had set a new standard for live entertainment and property launches in Dubai. With innovative technology, a stellar cast, and a carefully executed marketing strategy, the event will be remembered as one of the most exciting and glamorous in the city’s history.