ISLAMABAD: Pakistan’s travel and tourism industry is poised for significant growth, with revenue expected to surpass $4.26 billion in 2025, according to the latest Statista Travel and Tourism Pakistan report.
The sector is projected to expand at an annual growth rate of 6.75 percent from 2025 to 2029, reaching a market volume of $5.53 billion by the end of the period.
Package holidays on Top
The largest market segment in Pakistan’s travel sector remains package holidays, with a projected revenue of $1.92 billion in 2025. The number of users in this category is forecast to grow to 22.17 million by 2029, with user penetration increasing from 11.3 percent in 2025 to 14.6 percent in 2029. Meanwhile, the average revenue per user (ARPU) is estimated at $150.66, highlighting steady consumer spending in this segment.
Rise of digital sales
One of the most notable shifts in the industry is the growing role of digital platforms in shaping consumer behaviour. By 2029, online sales are expected to account for 66 percent of total travel and tourism revenue, reflecting the increasing reliance on e-commerce and digital booking platforms. The ease of online reservations, coupled with aggressive marketing on social media, has transformed how travellers plan their trips.
Rise in domestic tourism
A rise in domestic tourism is also driving the industry’s expansion, as more Pakistanis opt for local travel experiences. Contributing factors include improved infrastructure, greater disposable incomes, and a strong push for local tourism campaigns. With social media influencers and digital platforms promoting destinations across Pakistan, domestic travellers are exploring lesser-known yet breathtaking sites.
Pakistan’s travel industry is also benefiting from macroeconomic improvements, including enhanced international flight connectivity, stable political conditions, and government-led initiatives to promote tourism. These elements, combined with the rise in digital engagement, position Pakistan’s travel and tourism market for robust growth in the years ahead.