Dubai Shopping Festival (DSF) is set to celebrate its 30th anniversary in spectacular style, promising an exhilarating 38 days of immersive experiences, breathtaking displays, and grand celebrations.
Running from 6th December 2024 to 12th January 2025, this landmark edition is organised by the Dubai Festivals and Retail Establishment (DFRE) and aims to bring unparalleled excitement, uniting residents and tourists in a city-wide festivity.
This year’s Festival promises 38 days of excitement, joy, and unity, transforming Dubai into a wonderland of entertainment. Visitors can expect exhilarating daily events, captivating retail offers, grand raffles, fireworks, and an exciting array of exclusive experiences – new to DSF and only-in-Dubai activities that will set this year apart from all others.
It guarantees unforgettable moments for everyone, everywhere.
DSF’s 30th Anniversary
Dubai Shopping Festival has evolved since its modest beginnings 30 years ago, growing into the world's longest-running retail festival. This anniversary edition showcases everything that makes Dubai extraordinary – from world-class events, entertainment, and concerts to immersive experiences and drone shows.
Expect a blend of festival favourites and exciting new features, including the 321 Festival, enhanced drone shows, and spectacular raffles. The city-wide celebrations will be a fusion of music, culture, and adventure, with a host of new, dynamic attractions such as DSF Nights at Dubai Festival City Mall, DSF Auto Season, and THE UNCOMMON x DSF, among many more.
New-to-DSF experiences
This year introduces exciting new experiences, starting with DSF Nights at Dubai Festival City Mall. Enjoy free-to-attend Saturday night concerts featuring stars like Shamma Hamdan and Diana Haddad, paired with magical IMAGINE DSF shows.
The first-ever edition of THE UNCOMMON x DSF will transform Al Marmoom into a wonderland, offering everything from stargazing to Oud music nights.
Visitors can also experience the inaugural DSF Auto Season, where car enthusiasts can explore iconic vehicles, drifting showcases, and curated parades across Dubai.
Markets & Dining
CanteenX returns with a fresh look, offering an 'Adventure Expedition' themed dining experience. It features four zones, each showcasing a different aspect of Dubai’s vibrant food scene – from trendy food stalls to interactive workshops. Also, don’t miss e& MOTB, celebrating Gen Z culture with fashion, music, and art at Dubai Design District. Whether you're enjoying food at Talabat's diner or vibing with live performances, these pop-up events add extra excitement to DSF's dining scene.
World-class Entertainment
From breathtaking drone shows and fireworks to performances by international superstars, DSF offers unparalleled entertainment. The iconic DSF fireworks show will light up the city nightly, complemented by the incredible Emarat and AO Drones' twice-daily drone shows at Bluewaters Island and The Beach, JBR. The latter promises to be a highlight, offering themed shows and stunning pyrotechnic displays throughout the festival. The festival will also feature some of the biggest names in music, including Georges Wassouf, Kadim Al Sahir, 30 Seconds to Mars, Ricky Martin, and Lionel Richie.
Retail promotions & Mega prizes
The retail aspect of DSF is as exciting as ever, with over 1,000 brands offering incredible deals and discounts across malls, markets, and boutiques. Shoppers can enjoy flash sales, limited-time offers, and exclusive events like DSF Amber Millionaire and DSF Love Diamond Week. On top of that, daily raffles will offer prizes ranging from luxury cars to cash rewards, adding an extra layer of excitement for festival-goers. DSF’s signature raffles include the DSF Mega Raffle, where winners will walk away with new cars and substantial cash prizes.
Cultural & Sporting events
DSF 2024 is also a hub for cultural celebrations and global sporting events. Sole DXB, Dubai’s contemporary culture festival, returns with a stellar lineup of artists, designers, and performances. The festival will host iconic concerts, including 30 Seconds to Mars and Lionel Richie, while offering family-friendly shows like Aladdin and The Nutcracker. For sports enthusiasts, the Dubai Racing Carnival and Dubai Marathon provide thrilling action, and the Dubai Crown Prince Camel Festival promises to showcase the best of Arabian camels in a spectacular race.
New Year celebrations
As the year draws to a close, Dubai will host the ultimate New Year’s Eve celebration. Expect record-breaking fireworks, beachside galas, and concerts by top international stars. Whether you’re celebrating in style at a rooftop lounge or enjoying family-friendly activities, there’s no better place to ring in 2025. The city also offers unique experiences, like desert camping under a starry sky, and festive markets where you can shop for last-minute gifts and enjoy holiday magic.
Sponsors & Partners
The Dubai Shopping Festival 2024 is supported by key sponsors like Visa and Dubai Islamic Bank, with strategic partners including Al Futtaim Malls, Al Zarooni Group, Emirates Airline, ENOC, e&, talabat, and many more. Their contributions help bring the DSF experience to life, ensuring that this 30th edition will be an unforgettable experience for all.