Dubai, UAE - March 15, 2024 - Jumeirah Group, a global leader in luxury hospitality and a member of Dubai Holding, proudly announces the appointment of Michael Grieve as its new Chief Brand Officer. Grieve will advance the brand's evolution as part of its visionary Mission 2030 strategy.
Bringing with him a wealth of experience, Michael Grieve has served in various key roles for renowned international brands over his illustrious 16-year career. As Vice President of Brand and Client at Gucci, he oversaw brand, communications, events, and client development in Europe, the Middle East, and Africa. Grieve's expertise extends across leading names such as BMW Group, Adidas, and Nike, where he demonstrated an exceptional ability to drive business success through strategic brand management.
In his new capacity, Grieve will transform Jumeirah's brand identity and reinforce its position as a globally recognised hospitality powerhouse.
His appointment underscores Jumeirah's commitment to crafting unparalleled luxury experiences and expanding its portfolio to double its size by 2030.
Jumeirah's Interim CEO, Thomas Meier, has expressed his excitement for Michael Grieve's arrival as the new Chief Brand Officer. Meier stated that Grieve will play an integral role in Jumeirah's journey towards redefining ultra-luxury hospitality. "Grieve's remarkable track record and extensive network will be instrumental in propelling Jumeirah onto the global stage and solidifying the company's position as a leader in the industry."
Michael Grieve expressed his excitement about his recent appointment: "I am thrilled to be joining Jumeirah and contributing to shaping its brand narrative for the future. With a strong foundation already in place, we have a unique opportunity to create an identity and a luxury experience that deeply resonates with our discerning clientele worldwide."
Grieve's recruitment is part of a series of strategic hirings made by Jumeirah to pursue its Mission 2030 objectives. Recent appointments include Joanne Behrens as Senior Vice President of Architecture and Spatial Design, Niamh O'Connell as Vice President of Wellbeing, and Bryanne Tait as Global Senior Director of Sustainability.
With the addition of Michael Grieve to its leadership team, Jumeirah Group reaffirms its commitment to setting new standards of excellence in luxury hospitality. It is poised for remarkable growth and innovation in the years ahead.
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