DUBAI: ZAMNA Group, the renowned Mexican brand synonymous with immersive music tourism, is poised to command attention at Arabian Travel Market (ATM) 2025 with its own dedicated stand.
Building on the momentum of its debut at the International Tourism Fair in Berlin earlier this year, the group returns to Dubai for its second participation in the Middle East's leading travel and tourism event.
Taking place at the Dubai World Trade Centre from 28 April to 1 May 2025, ATM is set to welcome 55,000 industry professionals and 2,800 exhibitors from 161 countries. Themed "Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity," the event will focus on innovation, personalisation, and sustainable business practices – core pillars in ZAMNA Group’s business strategy.
ZAMNA at ATM 2025
ZAMNA will exhibit in the Travel Tech pavilion, a prime location near keynote stages and meeting zones, ensuring high visibility. The group is expected to highlight how advanced technology plays a role in enhancing music tourism experiences, from seamless travel planning to immersive festival engagement. As the demand for niche, high-end travel experiences continues to grow, ZAMNA positions itself at the intersection of culture, entertainment, and luxury hospitality.
This presence in Dubai is more than a showcase; it signals a strategic push for global expansion. ZAMNA’s offerings span an impressive range, including the flagship Zamna Festival Entertainment, Zamna On The Beach, Zamna Experience, Zamna Hospitality, Zamna Real Estate, Amore & Farina, curated Tulum venue spaces, and destination wedding packages. These services are curated to cater to a global audience of travellers seeking music-driven journeys steeped in luxury.
ATM 2025
The event’s major strategic partners include the Dubai Department of Economy and Tourism, Emirates, IHG Hotels & Resorts, and Al Rais Travel, creating a high-profile environment for stakeholders and investors to connect. ZAMNA’s positioning among these leaders reflects the brand’s rising international relevance.
Attendees at ATM 2025 will have the opportunity to explore ZAMNA Group’s diverse portfolio first-hand and uncover a new dimension of travel that merges lifestyle, music, and exclusive hospitality. The group’s return to ATM marks a continued commitment to innovation in a sector forecasted to see exponential growth in the coming years.