Dubai Shopping Festival (DSF) has set the stage for its historic 30th edition, promising an unparalleled experience with 38 days of excitement.
In a dazzling press preview over the weekend, the festival unveiled a lineup of groundbreaking events, headlined by Dubai’s first-ever indoor drone show, captivating attendees with its blend of cutting-edge technology and visual storytelling.
The Dubai Shopping Festival, organised by Dubai Festivals and Retail Establishment (DFRE), is set to run from 6 December 2024 to 12 January 2025. Marking its 30th year, DSF promises a monumental celebration with citywide events catering to all ages and interests.
Speaking at the preview, DFRE Associate Vice President Mohamed Feras said, "This year, we aim to deliver a festival that highlights the essence of Dubai as a global hub for innovation, entertainment, and retail."
Dubai’s first-ever indoor drone show
The highlight of the press event was Dubai’s first-ever indoor drone show, presented by AO Drones. Featuring 50 aerial drones, the show mesmerised attendees with intricate formations powered by over 200 electric motors and rotors, pushing the boundaries of drone performance.
The stunning spectacle served as a teaser for the twice-daily drone displays involving 1,000 drones that will illuminate Dubai’s skies throughout the festival.
Attendees also witnessed a preview of the Dubai Lights installations by Alsayegh, set to transform iconic locations into vibrant light districts. Additionally, the event showcased an early look at the inaugural DSF Auto Season, which will bring thrilling automotive experiences to Dubai from 1 to 12 January 2025.
The skincare brand Drunk Elephant delighted audiences with a surprise activation, adding a touch of playfulness to the event.
DSF Map
To help visitors navigate the expansive line-up, DSF introduced the all-new digital DSF Map, a user-friendly online guide that provides information about festival events, signature experiences, and brand-new attractions. This tool ensures visitors can easily plan their journey to make the most of the festival.
Dubai Shopping Festival 2024
DSF’s milestone 30th edition promises something for everyone. The jam-packed schedule includes:
- Daily fireworks displays.
- A-list concerts featuring global stars.
- Unbeatable shopping deals and raffles.
- A gastronomic journey through Dubai’s diverse culinary scene.
"DSF 2024 will be a tribute to the city’s legacy while creating unforgettable moments for visitors,"* said Abdalla Al Ameeri, Associate Vice President of DFRE.
DSF is supported by major sponsors, including Visa and Dubai Islamic Bank, alongside strategic partners such as Emirates Airline, Al Futtaim Malls, and talabat. These partnerships underscore the festival’s stature as one of Dubai’s most celebrated annual events.