Dubai: Adamas Motor Group, the exclusive dealer for Lotus Cars in the UAE, has introduced the much-anticipated 2025 Lotus Emeya hyper-GT. The car was revealed during a VIP event in Dubai, marking another step in Lotus' transition to an all-electric lineup, offering a blend of luxury, performance, and advanced technology.
The 2025 Lotus Emeya represents a shift in Lotus' strategy to become a leader in the electric luxury market. Following the electric Eletre SUV, the Emeya combines high performance with comfort and advanced connectivity, creating a new standard for grand touring cars.
Pricing and availability
Starting at AED 439,000, the Emeya is available in three models: Emeya, Emeya S, and Emeya R. Deliveries are expected by the end of this year, making it one of the most exciting electric vehicles to launch in the region.
Design and performance
With a sleek exterior available in six colours, the Emeya carries Lotus' racing heritage in its design. Inside, the car features an eco-friendly interior with metal accents and a 55-inch head-up display. It also includes a premium audio system from KEF, providing a luxury experience for all passengers.
The Emeya packs up to 905 bhp and can accelerate from 0 to 100 km/h in under 2.8 seconds. Its active aerodynamics, including a front grille and rear spoiler, provide maximum control and efficiency, generating over 150 kg of downforce for stability at high speeds.
Technology and safety
The car's technology includes a 15.1-inch OLED infotainment system powered by Unreal Engine, offering a visually stunning experience. The Emeya also comes with advanced safety features, ensuring a secure ride for the driver and passengers.
Market impact and plans
Karl Hamer, Chairman and CEO of Adamas Motor Group, expressed excitement about the Emeya's launch, highlighting its combination of performance, design, and technology. Dan Balmer, President and CEO of Lotus Cars Asia Pacific and Middle East, emphasized the importance of the UAE market in Lotus’ electric vehicle expansion.
The 2025 Lotus Emeya is expected to make a significant impact in both the UAE market and the global electric luxury car industry.