Dubai: Sports enthusiasts and fans of PUMA are in for a treat as the sporting goods giant launches its most extensive marketing campaign to date—FOREVER. FASTER. It will be featured globally and aims to convey the brand's unique connection with speed while inviting professional and everyday athletes to see the game as PUMA does.
Founded in 1948 by Rudolf Dassler, PUMA has been at the forefront of creating shoes that make athletes agile, nimble, and fast, just like a puma. Over the last 75 years, PUMA has worked with some of the fastest athletes, clubs, and federations worldwide to create cutting-edge innovations that provide sporting excellence and victories that live forever in the memories of fans across the globe.
This year, PUMA demonstrates how speed has always been deeply rooted in the brand's DNA. The desire to be faster and overtake others is in everyone's nature. To go faster gives you joy and an adrenaline rush like no other. The passion for speed is simply universal.
"See The Game Like We Do: FOREVER. FASTER." means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way, only PUMA can. PUMA has always been able to be the first to see the next play, quick to act on its instinct, and set the pace for others to follow. This enables us to see the game differently, challenge conventions, and create moments that will live with us forever.
"Our new global brand campaign is PUMA's biggest marketing investment ever," said Richard Teyssier, Vice President of Brand and Marketing. "It is the first time that PUMA has one message – FOREVER. FASTER. - throughout the year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to ensure it connects and resonates with our target consumers."
The campaign will include a hero brand film and supporting creative assets featuring top athletes such as Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier "Chicharito" Hernández, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh, and many others.
PUMA's FOREVER. FASTER campaign launches on April 10 and communicates across the entire media mix, including social media, TV, PR, out-of-home media, and Points of Sale worldwide. The campaign will also feature dedicated brand videos and creative assets for The CONMEBOL Copa America, UEFA Euro 2024, and the 2024 Summer Olympics later this year.