Dubai: Brand Dubai, has launched 'Dubai’s Summer Essentials' guide as part of its ongoing #DubaiDestinations campaign.
This innovative guide showcases a diverse array of local businesses, each offering unique products to elevate your summer escapades—from culinary delights perfect for gatherings to trendy beachwear and stylish fashion options.
Khawla Al Hashimi, Senior Officer of Creative Projects at Brand Dubai, expressed the guide's significance:
“Our third interactive summer guide allows residents and visitors to explore a variety of dynamic outlets from our 'Proudly from Dubai' network. This initiative aims to spotlight promising local businesses, presenting a curated selection of delectable foods and beverages neatly packaged in gathering boxes. Whether it’s specialty coffee, mouthwatering sandwiches, or irresistible sweet treats, these offerings are tailored to enhance every summer gathering. Furthermore, the guide features businesses showcasing chic clothing options for the season.”
The #DubaiDestinations summer campaign underscores Dubai's emergence as a premier summer hotspot. It invites both residents and tourists to discover the city's vibrant leisure activities, diverse dining scenes, thrilling adventures, and family-friendly offerings during the summer months.
This campaign is being disseminated across digital, broadcast, print, and outdoor media to ensure widespread visibility among local and international audiences.
Brand Dubai, in collaboration with various stakeholders and the creative media community, is dedicated to showcasing Dubai’s cultural richness and reinforcing its reputation as a top-tier destination for summer indulgence.