Emirates has launched its first Emirates World retail concept in Southeast Asia with a state-of-the-art store in Manila.
This move reinforces the airline’s commitment to the Philippines by offering customers a uniquely immersive and luxurious travel retail experience.
The 221-square-metre store, located at Shangri-La The Fort in Bonifacio Global City, was inaugurated by Adnan Kazim, Emirates' Deputy President and Chief Commercial Officer, alongside Liza Araneta Marcos, UAE Ambassador Mohamed Obaid Al Qataam Al Zaabi, and other dignitaries, trade representatives, and media partners.
Kazim remarked: “The new Emirates World Store in Manila is designed to serve as a one-stop shop where customers can explore Emirates’ best-in-class products and services, and provides visitors a glimpse of our onboard hospitality and excellence.”
Emirates World Store
The Emirates World Store stands out with its display of the iconic A380 onboard Lounge, allowing visitors to experience the airline’s premium offerings. Customers can also explore a curated collection of Emirates-branded merchandise, including travel accessories and the latest NBA collaboration for basketball enthusiasts.
The store integrates cutting-edge technologies, such as interactive self-service screens where visitors can browse flight options, check seat availability, and more, elevating the retail experience.
Landmark launch in Manila
The launch highlights Emirates’ dedication to the Philippine market, a relationship that spans over 30 years. The airline connects Manila, Cebu, and Clark to Dubai with 28 weekly flights, offering 22,700 seats. These flights link passengers to over 140 destinations globally.
In 2022, Emirates expanded its network in the Philippines by signing an interline agreement with Philippine Airlines (PAL). This partnership offers enhanced domestic and international connectivity, enabling passengers to access nine international destinations via Dubai, including Manchester, Dublin, and Cape Town.
Global retail expansion
The Emirates World concept is part of the airline's broader retail strategy, which involves an estimated Dh100 million investment over the next three years. Stores have already launched in Dubai, Hong Kong, London, and Nairobi, with plans for more locations in key markets worldwide.
For its passengers, Emirates delivers unparalleled comfort and entertainment. The airline's in-flight services include multi-course meals crafted by award-winning chefs, an extensive selection of premium beverages, and ice, its award-winning entertainment system boasting over 6,500 channels of global content.
Manila’s Emirates World Store is set to redefine how Filipino travellers plan their journeys, combining luxury, technology, and retail innovation in one destination.