New Ford F-150 models land in Middle East showrooms
The 2024 model offers diverse trims, advanced tech, and superior towing for any terrain.
DUBAI: The new Ford F-150 models have officially arrived at local distributor showrooms across the Middle East.
With multiple trims available, including the Platinum, Tremor, Lariat, XLT, and Hybrid options, the 2024 Ford F-150 promises to cater to a broad range of lifestyle needs.
This new release highlights Ford's ongoing dedication to passion, performance, and cutting-edge innovation.
What makes the 2024 Ford F-150 stand out?
The F-150 boasts class-leading payload and towing capabilities, making it the ideal companion for both work and weekend adventures. According to Sam Shagga, Brand Manager of Ford Trucks, the new trims push the limits of what the F-150 has always stood for: “Embodying Ford passion, the new Ford F-150 trims embody the legacy of the Ford F-150, pushing the boundaries of capability and toughness, with more advanced technology and a level of refinement that demands to be experienced.”
Power and Performance
Equipped with powerful engine options, including the 3.5L V6 EcoBoost® and the 3.5L PowerBoost™ Full Hybrid V6, the F-150 delivers a staggering 430 horsepower and 773 Nm of torque. Whether it’s the sheer muscle of the V8 or the hybrid's impressive fuel efficiency, each engine is coupled with advanced automatic transmissions designed for smooth handling on any terrain.
Additionally, Ford’s Pro Power Onboard technology, available in several trims, allows the F-150 to double as a mobile power source—perfect for desert trips or outdoor work projects.
Comfort and Technology
Inside the cabin, the F-150 strikes the perfect balance between rugged utility and refined comfort. From power-adjustable seating to dual-zone climate control, drivers and passengers alike will enjoy a premium experience. The Bang & Olufsen Unleashed sound system, 12-inch touchscreen, and extensive USB and Bluetooth connectivity ensure long drives are filled with entertainment.
Ford has also integrated its most advanced safety features into the new model. The F-150 comes equipped with forward collision warning, 360-degree cameras, and a Head-Up Display, all designed to keep drivers informed and safe on the road.
Advanced Features
Ford’s Pro-Access tailgate is a game-changer for those needing to handle heavy loads. It offers easier access to the truck bed and a higher level of convenience, thanks to LED lighting, hitch assist features, and trailer backup assist. These features make it easier for drivers to manage towing, cargo, and other tough tasks.
On the outside, the F-150 is available in a range of imposing colours that are sure to make a statement. Coupled with its aerodynamic design, the new model brings both strength and style to the fore.
Tested in extreme desert conditions, the new F-150 is built to handle the harshest environments while delivering on performance, comfort, and reliability.
With its bold design, top-of-the-line safety features, and impressive power under the hood, the new Ford F-150 proves to be a vehicle for all terrains. Whether you’re looking for a reliable workhorse or a luxurious daily driver, the 2024 Ford F-150 delivers on every front.