DUBAI: The countdown is on for the highly anticipated return of the 321 Festival, a key highlight of the 30th-anniversary edition of Dubai Shopping Festival (DSF).
From December 6-8, this annual event promises to ignite the city's vibrant cultural scene, bringing a sensational line-up of live music, family-friendly activities, and unforgettable experiences.
As DSF kicks off its most exciting edition to date, the 321 Festival is set to deliver a thrilling opening weekend with a blend of electrifying performances and festive activities.
The star-studded concerts at Coca-Cola Arena, combined with the lively outdoor entertainment at City Walk, will make this a weekend to remember.
Coca-Cola Arena concerts
Two unforgettable nights of music await audiences at Coca-Cola Arena, where some of the biggest names in Arabic and South Asian music will take the stage. On 6th December, the legendary Georges Wassouf and Kadim Al Sahir will captivate fans with their timeless hits and powerful performances. Known for their deep, emotive voices, these iconic figures will bring their unique sound to the stage in what is expected to be an extraordinary musical experience.
"Georges Wassouf and Kadim Al Sahir are two of the most celebrated musicians in the Arab world, and their performances will be a fitting tribute to DSF’s 30th anniversary," said an event spokesperson. Tickets for this exclusive concert are in high demand, so fans are urged to secure their spots soon.
On 8th December, the spotlight will turn to South Asian music as Coke Studio Live returns to Dubai. Curated by Zulfiqar (Xulfi) Khan and produced by Giraffe Pakistan, the concert will feature a dynamic line-up of artists, including Gharvi Group, Umair Butt, Kaavish, Kaifi Khalil, Hasan Raheem, and many more. With an incredible mix of established and emerging talents, this concert is set to celebrate the very best of South Asian culture and music.
"The return of Coke Studio Live to Dubai is an exciting moment for music lovers. The line-up promises a truly immersive celebration of South Asian music," said a representative from the festival. Tickets for the show are selling fast, and fans are encouraged to purchase them before they sell out.
City Walk
For the first time ever, City Walk joins the 321 Festival celebrations, offering an exciting range of free-to-attend outdoor activities. The transformation of City Walk into a vibrant festival hub promises to bring joy to all ages with its carnival-themed workshops and family fun.
The celebration will span Mustaqbal Street and the areas outside Coca-Cola Arena, where visitors can enjoy a variety of interactive experiences. Over the course of the long weekend, attendees can immerse themselves in street performances, glitter face painting, dance workshops, and much more. The atmosphere will be electric, with 76 roaming performers adding a dynamic flair to the festivities.
"The outdoor entertainment at City Walk will offer something for everyone, with a wide range of engaging activities to enjoy," said a representative from City Walk. Families can also take advantage of exclusive food and beverage packages, available at City Walk’s top dining spots. Additionally, free DJ performances will keep the beats flowing throughout the weekend.
321 Festival
The 321 Festival promises to be the ultimate destination for both music lovers and families alike. From breathtaking concerts at Coca-Cola Arena to the dynamic street entertainment at City Walk, there is something for everyone to enjoy during this action-packed weekend.
As part of DSF’s 30th anniversary celebrations, the festival is set to be an unforgettable experience, marking the start of a month-long celebration that will continue through to 12 January 2025. With a non-stop lineup of activities, concerts, and live performances, the 321 Festival will be at the heart of Dubai’s most memorable shopping festival yet.
The festival is supported by key sponsors, including Visa and Dubai Islamic Bank, as well as strategic partners such as City Walk, Emirates Airline, and ENOC. For more information and ticket bookings, visit the Dubai Shopping Festival website or follow @DubaiFestivals on social media.
Dubai Shopping Festival 2025
The 30th edition of Dubai Shopping Festival, running from 6 December 2024 to 12 January 2025, promises to be the city’s most exciting and unforgettable celebration. With a packed calendar of events, including concerts, outdoor pop-up experiences, and massive shopping deals, this year's DSF is set to make history.