Shaza Hotels, a luxury hotel brand deeply inspired by the cultural richness of the Silk Route, celebrated a stellar performance at the 2024 World Travel Awards, taking home two prestigious accolades.
The hotel chain won the coveted ‘World’s Leading Halal Hospitality Brand’ award, solidifying its commitment to high-end services catering to halal-conscious travellers.
Additionally, its flagship property, Shaza Makkah in Saudi Arabia, earned the title of ‘World’s Leading Luxury Halal Hotel’, further establishing the brand as a leader in its field.
Big achievement for Shaza Hotels
“This achievement is a testament to our unwavering dedication to excellence,” said Simon Coombs, CEO of Shaza Hotels. “Winning two top awards underscores our commitment to providing unparalleled luxury and exceptional experiences for our valued guests.”
Since its establishment, the World Travel Awards have set the standard for excellence across the global travel and hospitality sectors. Being recognised in two of its top categories marks a significant milestone in Shaza Hotels' journey.
Inspired by Silk Route traditions
Shaza Hotels draws inspiration from the legendary caravanserais of the Silk Route, blending Arabian elegance with modern luxury. The properties, designed with the intricate charm of Marrakesh riads, offer an oasis of serenity, where guests can escape the fast pace of daily life. The Makkah property, in particular, offers an unmatched sense of spiritual tranquility, further emphasised by its halal-focused services and dedication to guest comfort.
The hotel chain continues to strengthen its portfolio with iconic properties like Shaza Riyadh and Mysk Al Mouj in Muscat. Its growth trajectory also includes upcoming openings in several international markets, cementing Shaza’s role as a dominant force in the luxury hospitality sector. This expansion aligns with the brand’s mission to provide authentic Arabian hospitality to discerning travellers worldwide.
As a member of the Global Hotel Alliance (GHA), Shaza Hotels benefits from a strong network of over 800 properties across 100 countries. GHA’s loyalty programme, Shaza DISCOVERY, has over 24 million members, who enjoy a range of exclusive benefits, from VIP recognition to curated local experiences. This connection is instrumental in Shaza’s rapid expansion, with new hotels set to open in Bahrain, Saudi Arabia, the UAE, and Orlando later this year.
World Travel Awards 2024
Founded in 1993, the World Travel Awards are considered the gold standard in recognising exceptional achievements across the travel, tourism, and hospitality industries. Today, these awards are globally regarded as the highest form of recognition in the sector, and Shaza Hotels’ latest victories cement its place as a key player in the luxury hospitality market.