Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), under the Dubai Department of Economy and Tourism (DET), has intensified efforts to regulate telemarketing practices and protect consumer rights.
In a decisive move, the entity has imposed strict penalties on businesses that fail to comply with newly established telemarketing regulations.
The crackdown follows the introduction of Cabinet Decision No. 56 of 2024, which governs telemarketing activities, and Cabinet Decision No. 57 of 2024, which outlines violations and penalties. These regulations, enforced in collaboration with the Ministry of Economy (MoEc) and the Telecommunications and Digital Government Regulatory Authority (TDRA), are designed to minimise intrusive telemarketing calls and enhance consumer privacy.
Since the regulations came into effect in August 2024, DCCPFT issued warnings to 174 companies in Dubai. Following non-compliance, 159 of these firms faced fines of Dh50,000 each. These measures reinforce Dubai’s commitment to a transparent and ethical business environment, aligning with the city’s broader economic goals.
Regulations and compliance
The legislation applies to all licensed companies in the UAE, including those in free zones, that market products or services through telephone calls. The key guidelines require firms to:
- Avoid contacting numbers listed in the ‘Do Not Call Registry’ (DNCR), managed by TDRA.
- Make calls only between 9:00AM and 6:00PM.
- Inform consumers at the beginning of the call if the conversation is being recorded.
These rules ensure that businesses adopt responsible telemarketing practices while protecting consumer rights. Companies found in violation are subject to administrative penalties and potential further action if non-compliance persists.
Enhancing consumer protection
Dubai’s leadership continues to focus on fostering a world-class business environment. The enforcement of telemarketing regulations is part of a broader strategy to create a fair trade ecosystem and strengthen consumer trust. By limiting unsolicited marketing calls, the government enhances the quality of interactions between businesses and consumers, promoting ethical practices across industries.
DCCPFT also prioritises awareness initiatives, educating businesses on compliance measures while informing consumers about their rights. This includes guidance on how to file complaints against unwanted marketing calls and mechanisms for companies to appeal fines, ensuring fairness in enforcement. Furthermore, DCCPFT organises consumer awareness campaigns to promote lawful competition and transparency across all economic sectors.
Consumer rights and reporting
Consumers who receive persistent unwanted telemarketing calls can take action by reporting violations to the relevant authorities. Information on consumer rights and complaint procedures is available at the official website.
DCCPFT’s approach supports the objectives of the Dubai Economic Agenda, D33, which aims to double the city’s economy by 2033. By curbing disruptive marketing practices, the entity ensures a balanced marketplace where businesses can operate competitively and fairly. As part of its mandate, DCCPFT plays a vital role in maintaining lawful competition, protecting business interests, and ensuring consumer rights are upheld. It develops policies aligned with DET’s strategic goals, focusing on market fairness and intellectual property rights protection.