UAE: New Land Cruiser Prado hits the road

Al-Futtaim Toyota launches the latest chapter in the iconic Land Cruiser saga, blending rugged heritage with modern innovation.

UAE: New Land Cruiser Prado hits the road
Caption: The 2024 Toyota Land Cruiser Prado has just crunched down on UAE tarmac.
Source: Supplied

Dubai: Toyota enthusiasts and off-road adventurers rejoice! The iconic Land Cruiser Prado returns with a significant upgrade, building upon its 70-year legacy of conquering any terrain. 

Modern engineering

The new Land Cruiser Prado stays true to its roots. Engineered on Toyota's innovative GA-F platform, it boasts a 50% increase in frame rigidity, translating to superior handling and comfort on any road surface. Under the hood, a 2.4-liter turbo gasoline engine delivers an impressive 267 horsepower and 430 Nm of torque, paired with an eight-speed automatic transmission for a smooth and powerful driving experience.

Off-road prowess

Equipped with Toyota's Multi-Terrain Select and a Dual Differential Lock System, the Prado tackles diverse landscapes with ease, from dunes to rocky trails. A 3D Multi-Terrain Monitor provides a clear view of challenging terrain, boosting driver confidence and off-road capability.

Safety and technology 

It integrates Toyota Safety Sense, featuring advanced technologies like the Pre-Collision System and Lane Tracing Assist. Inside the cabin, a 12.3-inch touchscreen infotainment system offers Apple CarPlay, Android Auto, and a suite of driver assistance features, keeping everyone connected and secure.

Launch Ceremony 
Image Credit: Supplied

Comfort, versatility, and style

The interior is designed for both durability and comfort. High-quality materials combine robustness with luxury, while features like wireless smartphone charging, tri-zone climate control, and a premium audio system ensure a pleasurable journey for all passengers.

Drivers can further personalize their experience with eight exterior color options and three interior choices, including Dark Chestnut and Chateau.

Under the spotlight
Image Credit: Supplied 

Exploration continues

The car is a testament to Toyota's commitment to reliability and adventure. This upgraded legend offers unmatched capability and comfort, ready to conquer any terrain in style. It embodies the spirit of exploration and enduring quality that defines the Land Cruiser name.

Prado on the rocks
Image Credit: Supplied 

The new Toyota Prado is available now, with prices starting at Dh199,900.