Travelling: Why airport lounges are in high demand

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Airport lounges are poised to play an increasingly vital role in shaping the travel experience of the future.

2024-05-26T17:44:00+05:00 Ramna Saeed


Dubai:  In the past, airport lounges were exclusive spaces reserved for business and first-class flyers. However, today, they've become a popular amenity for a wider range of travelers, generating significant revenue for airlines and credit card companies.

Lounges transform into lucrative assets

The demand for airport lounge access has soared, transforming these once-exclusive spaces into million-dollar assets. Airlines and credit card companies are cashing in on this trend through loyalty programs and strategic partnerships.

Al Safwa Lounge at Doha is a lounge in the sublimely luxurious category. 
Image Credit:   Qatar AlSafwa

Pandemic propels lounge popularity

The COVID-19 pandemic has further fueled the popularity of airport lounges.

Passengers, seeking comfort and amenities during heightened health concerns, are increasingly drawn to the perks offered by lounges, as expressed by seasoned traveler Barrister Ali Tahir: "I always use airport lounges," he revealed. "I've opted for a bank card that grants me access to the largest number of lounges."

The 23,000 square foot Qantas First Class Lounge includes a garden containing more than eight thousand plants.
Image Credit: Qantas

A traveler's perspective: Why lounges matter

Tahir highlights the importance of specific amenities, saying "good coffee, hot food, and comfortable seating conducive to work or relaxation" are the critical factors in his decision-making.

Reflecting on his experiences, he noted the significance of airport lounges in enhancing overall travel comfort and productivity. "A good chair and ample table space to set up your laptop and your coffee," he suggested when asked about improvements. "For me, that is enough."

The lounge's design is opulent, the calm yet rich tone set in gold and red hues. 
Image Credit: Emirates

He stressed the importance of having a quiet and comfortable space to relax during layovers. "It releases a lot of work stress as you catch up on work, and also since you are relaxed you feel less tired when you reach your destination," Tahir explained.

The Al Safwa First Lounge is part art museum, featuring a changing rotation of Islamic art.
Image Credit: Qatar AlSafwa

When asked about changes or improvements he would like to see in airport lounges, his response echoed the desire for comfort and functionality: "At the expense of repetition, more table space and comfy sofas and chairs where a person can work on their laptops or watch their shows. Hot food makes the experience wonderful and so does good coffee (latte or cappuccino)."

Awash in shades of grey and navy blue, United's Polaris is the only lounge from a U.S. carrier to make this upscale list's cut. 
Image Credit: United Polaris

The future of airport lounges

As the market for airport lounges continues to evolve, new players are entering the arena, driving innovation and expanding options for travelers. However, this influx challenges maintaining exclusivity and high standards while catering to a broader audience.

First Class Terminal is located in a separate building adjacent to formally called Lufthansa Frankfurt Airport.
Image Credit:  Lufthansa

Balancing accessibility with exclusivity

The future of airport lounges lies in balancing accessibility with exclusivity. Airlines and credit card companies will need to adapt to meet the changing needs of travelers while ensuring a comfortable and convenient experience for all. With passenger preferences shifting towards comfort and convenience, airport lounges are poised to play an increasingly vital role in shaping the travel experience of the future.

The flagship Cathay Pacific Lounge is made up of 22,100 square feet, which includes eight suites with daybeds, mirrors, and heavy curtains for privacy
Image Credit:  Cathay 
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