BBQ Bros to launch eight restaurants across UAE by 2027
First flagship location set to open by August 2025 in Dubai Creek
DUBAI: BBQ Bros, a global leader in the barbecue and grilling industry, has unveiled plans to expand its operations in the UAE through a joint venture with Beetroot Hospitality.
The partnership will see the launch of eight BBQ Bros outlets across the Emirates by 2027.
A Memorandum of Understanding has been signed for the first flagship location, which is slated to open in Dubai Creek by August 2025. The iconic venue will offer an authentic BBQ experience that promises to introduce a fresh and exciting culinary concept to the UAE’s dynamic food scene.
BBQ Bros’ expansion in UAE
This strategic move highlights BBQ Bros’ commitment to tapping into the UAE’s vibrant market. The brand is known for its distinct BBQ flavours and immersive grilling experiences, which it plans to bring to various segments, including restaurants, pop-up outlets, festivals, and both public and private events. In addition to the flagship location, BBQ Bros will also offer catering services, making their signature dishes available for special occasions.
BBQ Bros currently operates in international markets, including Belgium, Lebanon, Egypt, and Kuwait, with a notable presence at the renowned Tomorrowland festival. The UAE, regarded as a hub for culinary diversity, is seen as a key market for BBQ Bros’ next phase of expansion.
A strategic partnership
Leveraging Beetroot Hospitality’s deep local knowledge and expertise in the regional food sector, BBQ Bros aims to make a significant impact in the UAE’s competitive dining landscape. "Partnering with Beetroot Hospitality is an exciting opportunity for us," said Mario Aoun, owner of BBQ Bros. "The UAE is an exceptional market, and we look forward to sharing our passion for barbecue with its vibrant community."
Antoine Massé and Alexander Suski, Managing Partners at Beetroot Hospitality, expressed confidence in the venture’s success. "The UAE market is ideal for a brand like BBQ Bros, which offers a fun, unique BBQ lifestyle. With our understanding of local tastes and trends, we’re sure we can adapt the brand to resonate with customers here while preserving its authenticity."
Flavours of the world
The Dubai Creek location, set to open in 2025, will feature a diverse menu with a range of BBQ dishes inspired by traditional grilling techniques from around the globe. High-quality ingredients will be used to craft dishes that stay true to the brand’s global appeal while offering something new to local palates.
In line with their expansion, BBQ Bros and Beetroot Hospitality are also prioritising sustainability. The venture aims to contribute positively to the local economy and environment, making sustainability a cornerstone of its operations.