DUBAI: Palma Development has announced the launch of Serenia District, a Dh5 billion upscale residential community in Jumeirah Islands, set to redefine urban living with its architectural excellence and premium lifestyle offerings.
Spanning 600,000 sq. ft., with a 3.5 million sq. ft. built-up area, the project aims to elevate urban living with cutting-edge design and world-class amenities.
The development is structured around six distinct lifestyle zones, each designed to enrich residents' experiences:
- Signature Clubhouse – A premium social and wellness hub.
- Health and Social Zone – Spaces for relaxation and community engagement.
- Sports and Recreation – Facilities catering to an active lifestyle.
- Family Oasis – Dedicated areas for families and children.
- Nature Discovery Zone – Green spaces fostering serenity.
- Wellness Retreat – A sanctuary for holistic well-being.
West Residence: The first tower
The first phase of the project introduces West Residence, a 46-storey tower featuring 419 high-end apartments. Offering one-, two-, and three-bedroom units, the homes provide stunning views of Jumeirah Islands. The tower’s sleek, minimalist design blends elegance with functionality, creating a sophisticated living environment.
Exclusive clubhouse & amenities
At the heart of the development is the 100,000 sq. ft. Serenia Signature Clubhouse, an exclusive multi-level facility designed to enhance residents’ lifestyles. Key features include:
- Infinity pool with panoramic skyline views.
- State-of-the-art gym and wellness facilities.
- Rooftop café with a serene ambiance.
- Male and female spas for ultimate relaxation.
- Indoor paddle court and half basketball court.
- Games room, retail spaces, and F&B outlets.
Japanese-inspired architecture
Designed by Nikken Sekkei, the world’s third-largest architectural firm, the project takes inspiration from Japanese Ireko design, incorporating elements of tranquillity, simplicity, and spatial harmony. The approach ensures a balanced integration of modern aesthetics with natural surroundings.
Kareem Derbas, Founder and CEO of Palma Development, expressed his excitement over the launch, stating: “We are thrilled to introduce Serenia District, setting a new benchmark in urban living while contributing to Dubai’s iconic skyline. With Dubai’s real estate market witnessing record figures, demand for premium developments continues to rise, and Serenia District caters to this growing interest.”
Hassan H. Nia, Founder and CEO of Banian, highlighted the strategic vision behind the project, saying: "Serenia is our homegrown premium residential brand developed in collaboration with Palma Development. Serenia District represents a new era of sophisticated living, allowing residents to embrace a tranquil lifestyle while staying connected to the city’s urban vibrancy."
Prime location & vibrant living
Positioned in close proximity to business and entertainment hubs, Serenia District offers an ideal blend of urban connectivity and nature-infused living. The self-sufficient community is linked by 20km of walkways and pathways, encouraging an active and engaging lifestyle.
Adding to its architectural appeal, the development features sophisticated starlight façade lighting, inspired by natural elements, creating an interplay of illumination that shifts throughout the day and night.