Lahore: This year, Galiyat Valley, located in northern Pakistan in the Khyber Pakhtunkhwa province near the Murree Hills, saw an unprecedented surge in tourism, attracting over 1 million visitors.
Shahrukh Ali, Director General of the Capital Development Authority (CDA), announced the milestone on World Tourism Day, highlighting the government’s focus on eco-friendly tourism.
Galiyat is being positioned as a model for sustainable travel that balances tourism growth with environmental preservation.
“We’re committed to tourism that not only drives economic growth but also protects our unique environment and heritage,” said Ali in a recent interview with a private news channel, with his remarks quoted by various publications.
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World Tourism Day highlights “Tourism and Peace”
Observed globally on September 27, this year’s World Tourism Day adopted the theme "Tourism and Peace." The theme underscores tourism’s role in fostering global harmony, cultural exchange, and promoting the Sustainable Development Goals (SDGs).
Eco-friendly tourism: A game-changer for Galiyat
Ali reiterated that the focus on eco-friendly tourism will protect Galiyat Valley's unique landscape while offering visitors a sustainable travel experience. These eco-conscious efforts aim to protect the environment, support local businesses, and create jobs, further solidifying Galiyat's reputation as a top tourist destination in northern Pakistan.
Prime Minister Shehbaz Sharif’s tourism reforms
In a related development, Prime Minister Shehbaz Sharif announced key reforms to further bolster Pakistan’s tourism sector, positioning the country as a global tourist destination. "Tourists from 126 countries can now receive fast-track, fee-free visas, opening new doors for socioeconomic development," the prime minister stated on World Tourism Day.
Tourism as a catalyst for peace and economic growth
Sharif emphasized the vital role of tourism in bridging cultures and fostering peace. “In a multicultural world, tourism serves as a powerful tool for breaking stereotypes and building empathy, contributing to economic growth through people-to-people connections,” he said.
Unlocking Pakistan’s tourism potential
With its rich historical and cultural heritage, including sites like Mehrgarh, Mohenjo Daro, and Gandhara, Pakistan is well-positioned to witness significant tourism growth.
The prime minister highlighted how linking tourism to local livelihoods can help spur development even in the most remote regions, including areas like Galiyat Valley.
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Youth-driven innovation in tourism
Sharif also called on the younger generation to take the lead in reshaping the tourism sector through innovation and entrepreneurship.
Government support for youth-led initiatives, he noted, will further accelerate tourism’s contributions to the Sustainable Development Goals and the country's overall development.
Joint efforts to promote tourism nationwide
Sharif expressed satisfaction with the collaboration between federal and provincial governments to promote tourism across Pakistan.
From adventure and cultural tourism to eco and religious tourism, Sharif believes that these joint efforts will unlock the full potential of Pakistan’s tourism sector, with regions like Galiyat Valley playing a central role.