DUBAI: The 30th edition of the Dubai Shopping Festival (DSF) is poised to be the city’s most unforgettable celebration yet, set to kick off with a thrilling opening weekend and the star-studded 321 Festival.
Adding to the excitement, Coke Studio Live is set to headline the final night of the 321 Festival on December 8 at the Coca-Cola Arena, with an incredible lineup of Pakistan’s A-list artists.
The three-day festival, from December 6 to 8, will feature an impressive range of live concerts showcasing top talent across multiple genres from around the globe.
What’s happening at the 321 Festival?
From the very first day, the 321 festival promises a spectacular experience with non-stop concerts and outdoor festivities at two key venues – Coca-Cola Arena and City Walk.
Day 1 will feature Arab superstars Georges Wassouf and Kadim Al Sahir, setting the stage for an epic start to DSF’s 30th anniversary.
With each day packed with new performances and experiences, Day 3 will culminate in a grand finale headlined by Coke Studio Live, showcasing the best of South Asian music and culture.
Who will perform?
On the festival’s final day, Coke Studio Live will spotlight powerhouse performances led by Zulfiqar (Xulfi) Khan, featuring Hasan Raheem, Kaavish, Kaifi Khalil, Abdul Hannan, Umair Butt, and the Gharwi Group, with more artists expected to be added to the lineup soon.
These artists are known for their electrifying performances that merge traditional and contemporary South Asian sounds, creating a music experience that captivates audiences around the world.
DSF’s biggest-ever opening weekend
With its 30th edition, DSF is going bigger than ever, transforming Dubai into a hub of world-class events, concerts, and cultural festivities over 38 action-packed days, from December 6, 2024 to January 12, 2025. The 321 Festival, set to open DSF with unparalleled grandeur, is one of the festival’s highlights, promising an unforgettable experience with live concerts, entertainment, shopping deals, and spectacular New Year’s celebrations.
In a DSF exclusive, City Walk will also be part of the opening weekend festivities for the first time, offering free-to-attend outdoor entertainment, food experiences, and family activities, ensuring there’s something for everyone to enjoy. Visitors can look forward to a weekend of outdoor fun, dining deals, and community events across the city.
How to experience the best of the 321 festival
Tickets are available now for Coke Studio Live and the 321 festival concerts, with demand expected to be high. Fans are encouraged to book early for the best seats in the house and to join Dubai’s biggest-ever DSF opening weekend.
City Walk’s free outdoor events and attractions add to the festival’s charm, making the first weekend of DSF an unmissable occasion for families, friends, and music lovers alike.
When and where to catch the concerts
The Coca-Cola Arena in Dubai’s City Walk will serve as the main venue for the 321 Festival, offering a fully air-conditioned space that accommodates up to 17,000 people, ensuring comfort and accessibility for audiences from across the globe. Located just a few minutes’ drive from Dubai International Airport, the Coca-Cola Arena is an iconic destination on the Middle East’s entertainment scene, drawing fans for its world-class sound, visual, and seating arrangements.